The internet has irrevocably altered how lawn care professionals go about securing new jobs and regular clients. No longer can your lawn care marketing efforts consist of a simple business card with your name and phone number on it. If you want to make it as a gardener in our increasingly social media-obsessed culture, you’re going to have to learn how to build a website for your lawn care business. This is by far the most important action you need to take for effective marketing of your lawn business.
Creating a website for your business may seem a little intimidating if you’ve never done it before, but this article will guide you through the entire process from beginning to end.
Step 1: Choose your content management system
A content management system (CMS) will work with you to build your lawn care business website piece by piece until you have a tangible web page that you can go online with; no knowledge of HTML is required. There are a number of content management systems to choose from, but WordPress has long been the most popular option among beginners and veteran website owners alike. For that reason, we’re going to be focusing on how to build a website using WordPress as opposed to one of its lesser-known competitors.
STEP 2: CHOOSING YOUR DOMAIN NAME
The great thing about using WordPress to build your website is that it is absolutely free. However, you will have to set aside a couple of dollars to purchase your domain name.
Your domain name is what potential clients type into their search bars to find your website, such as www.yourlawncarebusinesswebsite.com. Obviously, “.com” is the most popular domain name, but some thrifty domain owners have gone with more obscure alternatives in an effort to cut down on costs. Something like a “.tk” domain name can be secured for free, but “.tk” sites are generally viewed as untrustworthy and most competent internet users avoid visiting them. We say resign yourself to spending the $10 a year and go with a “.com” domain name.
STEP 3: CHOOSING YOUR HOST
Bluehost is the most popular web hosting service among novice website owners and for good reason. It promises a variety of plans and 24/7 customer care, so you’ll be able to tackle problems as soon as they arise.
Bluehost offers Basic, Plus, and Prime packages. The Plus and Prime plans are great if you’re running a site that draws a couple of thousand visitors every day, but a local lawn care business will be just fine with the Basic package. With that, you’ll get fifty gigabytes of website space, twenty-five subdomains, and five email accounts.
Step 4: Designing your site
Once you have chosen your host, you can install WordPress and start designing your site to reflect your business and personality. As an added perk, Bluehost features one-click WordPress installation and will sync your WordPress page with your domain in a matter of seconds.
There are countless WordPress themes to choose from, but it’s important to remember that many of the people who visit your lawn care business website won’t be particularly adept at navigating the internet, so you should choose a responsive theme that is uncluttered and easy for older eyes to follow.
In order to make your site as simple and as straightforward as possible, you should try to keep its pages to a minimum. Your homepage should include information about you and your business, but you can also add an “About Us” page if you feel you can’t adequately describe your business on the homepage alone.
You should also include a “Services” page on which you list the jobs you do and the prices you charge for them. Finally, a “Contact Us” page is essential if potential customers are to get in touch with you to make appointments or ask for further information.
These extra pages can be added to your site simply by clicking the “Add New” option of the “Pages” heading on your WordPress Dashboard.
CHOOSING YOUR COMPANY LOGO
The Golden Arches of McDonald’s. The Peacock of NBC. The Ghost of Snapchat. These logos instantly bring to mind the companies they represent and the services they provide. Most local lawn care businesses don’t have particularly memorable logos, so securing one for your company will give you a significant marketing advantage over the competition.
If you don’t have the artistic prowess necessary to design your logo, you can outsource the task to an affordable graphic designer using freelancing websites such as Guru, Freelancer, and Upwork. Alternatively, you could try to reach a deal with a local graphic designer, offering your services in exchange for a logo that is uniquely yours.
Becoming number one
If you really want your lawn care business website to prove fruitful, you’ll need to get it to the first page of Google’s local search results. This can be achieved by being a little more attentive when designing your website and its content. Be sure to include a full address as opposed to simply listing the towns you serve and, if possible, register it with Google My Business.
Make sure your business hours are clearly listed, as Google prefers companies that its users can immediately make contact with. Update your schedule when necessary and include hours for important holidays as soon as you decide on them.
The more visitors your website attracts, the further it will be pushed up Google’s search results, so be sure to continuously share your site on social media and link it to your company’s Facebook and Twitter pages to increase traffic.
Now that you know how to build a business website, there’s nothing to stand between you and local lawn care supremacy. Creating and maintaining a website for your business is the easiest it’s ever been and with this straightforward step-by-step guide you’ll be able to get yours online in a matter of hours. Treat your site with the same care you treat a customer’s garden and your lawn care business will be number one in town in no time!